Hyperion Reaches 100 Million Streams

by Bill Heck

We reported in late 2023 that Hyperion Records, one of the last streaming holdouts, had started to release their entire catalog for streaming. Recently, the label reported that they had passed 100 million streams globally.

We don't know whether that's for entire albums or individual tracks, but either way it's interesting to have a real number rather than guesstimates that one can find floating around on the internet. Extrapolating a bit, and considering that these releases were in stages and began only in September, and that this is only one label with nowhere near the largest catalog, it's encouraging to see that there really is a substantial amount of classical music streaming happening. 

Of course, that 100 million is dwarfed by segments of pop music: a recent estimate of streams of just Taylor Swift songs in a single year was in the high tens of billions (yes, with that's billions with "b"). Still, it seems that, for up-to-date listeners in this streaming age, classical music is not quite dead yet!