Sony Music Launches Public Beta For Classical Music Store

One-stop shopping solution for classical CDs and digital downloads from more than 50 major and independent labels at Ariama.com. Enhanced search tools make buying music easier and more enjoyable.

New York, NY, October 5th, 2010. Sony Music Entertainment launched the public beta for www.Ariama.com, a new on-line store dedicated to classical music that revolutionizes how fans can discover and conveniently acquire classical music on the Web.

Offering music from more than 50 major and leading independent labels, Ariama is an elegant one-stop destination for CDs, high-quality MP3s, and lossless digital downloads. Ariama optimizes the on-line buying experience by combining this unrivaled convenience and choice for purchasing recordings with powerful new search and discovery tools designed specifically for the needs of classical music shoppers.

The site's rich search function extends beyond the limited track/artist/album filter options and offers users the ability to browse and filter music by important elements like composition, period, instrumentation, conductor, ensemble, and soloist.

"We are thrilled to announce the beta launch of Ariama.com," said Thomas Hesse, President, Global Digital Business, U.S. Sales, and Corporate Strategy, Sony Music Entertainment. "We think classical consumers are an important under-served segment of the music buying population, and we have designed Ariama as the answer for fans experiencing an increasingly difficult time finding compelling retail options for classical CDs and downloads. As a company that is home to one of the world's richest classical music libraries, Sony Music understands the unique requirements of the classical music consumer, and we have tailored Ariama to meet them."

In the coming weeks, as Ariama further develops the service, additional content and features will be added to the site. Major brand partnerships within the classical music world also will be announced. Already Ariama features exclusive editorial features, record recommendations, and artist interviews, as well as content from partnerships with leading publications including Gramophone and BBC Music Magazine.

Ariama.com represents the new standard for classical music commerce on-line. With its deep selection of music, compelling search tools, and valuable recommendations, Ariama is an ideal shopping environment for everyone from the new classical fan to the knowledgeable collector.

Rebecca Davis, Rebecca Davis PR
JJP